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Growth guides.

Straight answers on ads, SEO and AI search, conversion and retention for consumer brands on Shopify.

Measurement
What is MER, and why it beats ROAS for DTC brands
MER (marketing efficiency ratio) is your total revenue divided by your total marketing spend. Unlike platform ROAS, it can't be double-counted or thrown off by tracking...
Read guide · 5 min
Pricing
How much does a Shopify growth agency cost in 2026?
Most agencies charge $3,000 to $25,000 a month per channel, or 10–20% of ad spend for paid media. A full growth team runs $5,000–$15,000 a month...
Read guide · 5 min

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