Meta, Google and TikTok ads for startups.

Campaigns, creative and landing pages from one senior team. $2,000 a month or 15% of ad spend, whichever is greater.

The short answer

Wadabu is a Meta ads agency for consumer-brand startups that also runs Google and TikTok. The fee is $2,000 a month or 15% of ad spend, whichever is greater, month-to-month. It covers tracking setup, media plans, in-house static creative, UGC briefs, landing pages and weekly optimization, judged on ROAS, CPA and MER.

What does a Meta ads agency do for a startup?

It turns ad spend into customers at a cost the business can live with. In practice that's five jobs: setting up tracking so every sale is counted, planning where the budget goes, making the ads, testing which ones win, and moving money toward the winners every week.

Wadabu does all five on Meta, Google and TikTok, and designs the static ads in-house from your product photos. The agency doesn't just press buttons in Ads Manager; it's accountable for what each dollar brings back.

Meta, Google or TikTok: where should a startup spend first?

Start where your buyers already are, and where your product shows well.

Platform Best for Needs Watch out for
Meta (Facebook, Instagram) Creating demand for products people don't search for yet A steady flow of new creative Ad fatigue: winners wear out in weeks
Google Search Catching people already searching for the product or problem Real search demand in your category Small categories cap how much you can spend
Google Shopping and Performance Max Products with clear search demand and good product photos A clean product feed Spend drifting to branded searches you'd win anyway
TikTok Products that demo well on video, younger buyers Constant native-looking video Views that don't turn into orders

For most consumer startups, the first dollars go to Meta, with Google Search added once people search for the brand or category. TikTok comes in when there's a creative engine to feed it.

How much ad spend does a startup need?

Enough for the platform to learn. Meta's delivery system needs about 50 optimization events per ad set in a week to exit the learning phase. At a $40 cost per purchase, that's $2,000 a week, or about $8,700 a month, for one ad set optimizing to purchases.

Most startups can't fund that at first, and that's fine. The fix is fewer ad sets, or optimizing for an earlier step like add to cart until volume catches up. What doesn't work is spreading $3,000 across ten ad sets and hoping.

How does Wadabu charge for paid ads?

$2,000 a month or 10% of ad spend, whichever is greater. The two meet at $20,000 a month in spend.

Monthly ad spend Wadabu fee
$5,000 $2,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000

The bundle changes the math: $5,000 a month covers all four services and ad management on up to $20,000 a month in spend, then 10% above that. For market pricing, see what a growth marketing agency costs in 2026.

One honest note on percentage fees: they can reward spending more. That's why Wadabu reports on CPA and MER (marketing efficiency ratio), total revenue over total marketing spend, and budgets only go up when those numbers hold.

What results should a startup expect, and when?

The first 30 days are for learning: tracking fixed, audiences and creative tested, CPA noisy. Days 30 to 90 are for finding the winners and cutting the rest. Scaling comes after the numbers hold for a few weeks, not before.

For reference, CraftBot did more than $3 million in US sales in 18 months with Wadabu running launch and growth, and LoanBud grew sales 30% and website traffic 100%, per a verified Clutch review. Ads bring the first order; email and retention brings the second.

What's not included?

Product photography, video shoots and the ad spend itself. Wadabu writes the hooks, scripts and UGC briefs, and can refer a photographer or content creator if you need new shots.

Most popularPaid ads

Paid ads

Meta, Google, and TikTok management; creative strategy to landing pages.

  • Measured by
  • Return on ad spendHow many dollars in sales every $1 of ads brings back. Higher means your ad budget is working harder for you.
  • Cost per acquisitionWhat it costs in ads to win one new customer. Lower means you can afford to grow faster.
  • Click-through rateHow many people who see your ad actually click. Higher means your message is landing with the right shoppers.
  • Cost per 1,000 viewsWhat it costs to show your ad 1,000 times. Lower means more people meet your brand for the same budget.

$2,000per month

or 15% of ad spend, whichever is greater

Or get all 4 services for $5,000/mo. See the bundle

Get started

What's included

  • Account audit and tracking setup (Pixel, Conversions API, GA4)
  • Campaign strategy and media plan across Meta, Google and TikTok, built around your ROAS and CPA targets
  • Static ad creative designed in-house, built from your product photos and brand assets
  • Creative strategy and testing: hooks, scripts and UGC briefs, judged on CTR and CPA
  • Landing pages matched to each campaign
  • Weekly optimization and budget pacing
  • Monthly report on ROAS, CPA and spend, plus a strategy call

Not included: product photography, video shoots and ad spend. We can refer a photographer or content creator if you need new shots.

Best for: Brands with a proven product that are ready to scale spend and want every dollar tied to a sale.

LoanBud

+30%sales
+100%website traffic

Verified client review on Clutch

How it works

Track. Test. Cut. Scale.

One senior team runs strategy, creative and buying. No hand-offs to juniors.

  1. 01 Week 1

    Audit and tracking

    Check Pixel, Conversions API and GA4 so every sale is counted before a dollar moves.

  2. 02 Week 2

    Plan and creative

    Set the target CPA from your margins, build the media plan and the first round of ads.

  3. 03 Days 15–90

    Test and cut

    Launch, read results weekly, cut losers fast and put budget behind winners.

  4. 04 Monthly

    Scale and report

    Raise spend only when CPA and MER hold. Monthly report and strategy call.

What our clients are saying

“Wadabu launched us in the U.S. and ran our growth from day one: strategy, launch and marketing, all under one team. We did more than $3 million in U.S. sales within 18 months.”

Zoltán Iklódy, Head of Global Sales, CraftBot

“Our sales and website traffic increased by 30% and 100%. They were excellent from a project management perspective.”

Burke Purcell, Founder, LoanBud · Verified on Clutch

“Website sales increased by 20% with the new strategy. Very experienced in the subject, with many great innovative ideas and solutions.”

Dr. Juan Salinas, CEO, Perfect Life Nutrition · Verified on Clutch

Frequently asked questions

  • Senior team, no hand‑offs

  • Rated 5.0 on Clutch

  • Published pricing, no surprises

How much does a Meta ads agency cost?
Wadabu charges $2,000 a month or 15% of ad spend, whichever is greater, for Meta, Google and TikTok ads. The two meet at about $13,333 a month in spend. The $5,000 a month bundle covers ad management on up to $15,000 in monthly spend plus SEO, site and email.
How much should a startup spend on Meta ads?
Enough for Meta to exit the learning phase, which takes about 50 optimization events per ad set in a week. At a $40 cost per purchase, that's roughly $8,700 a month for one ad set. Startups with less budget should run fewer ad sets or optimize for an earlier event, like add to cart.
Which ad platform should a startup start with?
Most consumer-brand startups start with Meta, because it creates demand for products people don't search for yet. Google Search fits once people search for the category or brand. TikTok fits products that demo well on video and brands that can produce new video often.
Does Wadabu make the ad creative?
Yes. Wadabu designs static ads in-house from a brand's product photos and assets, and writes the hooks, scripts and UGC briefs. Product photography and video shoots are not included, but Wadabu can refer a photographer or content creator.
How long until paid ads are profitable for a startup?
The first 30 days are mostly learning: tracking, audiences and creative tests. Most brands find stable winners between days 30 and 90. Profitability depends on margins, price and creative, so the target CPA should be set from contribution margin before spending starts.
Does Wadabu run Google Ads and TikTok ads too?
Yes. Wadabu manages Meta, Google Search, Google Shopping and Performance Max, and TikTok, under one fee. Budgets move between platforms based on CPA and MER, not on which platform each specialist prefers.

Let's grow your brand.

Tell us where you are and where you want to be. We'll set up a quick call and map out your next moves.

Speak with us