3 platforms, 1 teamPaid ads
  • Meta, Google and TikTok
  • Ad creative made in-house
  • Tracking on every sale
  • Weekly testing and tuning
  • Senior team, no hand-offs

What to expect with Paid ads

Real growth takes a few months. Here is how it builds.

  1. Month 1Tracking fixed and first ads live
  2. Month 2Winning hooks found, budget follows
  3. Month 3+Winners scaled at a lower CPA

Measured by

Our KPIs.

  • ROASReturn on ad spendSales for every $1 of ads↑ Higher
  • CPACost per acquisitionAd cost to win one customer↓ Lower
  • CTRClick-through rateShare of viewers who click↑ Higher
  • CPMCost per 1,000 viewsCost to reach 1,000 people↓ Lower

Reported every month, with a strategy call.

5.0 on Clutch | verified client reviews

Trusted by growing brands

Tiertime 3D (Dover)

“Wadabu grew our DTC sales and built our B2B channel at the same time. One team landed our first container-sized orders, government contracts and major wholesale deals in the U.S.”

+20%website sales
5.0Clutch
Perfect Life Nutrition

“Website sales increased by 20% with the new strategy. Very experienced in the subject, with many great innovative ideas and solutions.”

  • Led bySenior marketersThe people you meet run your account. No hand-offs to juniors.
  • AlwaysMonth-to-monthNo long-term contract. We keep your business by earning it.
  • Priced inPlain sightPublished pricing and one clear report every month.

5.0 on Clutch, verified client reviews

Meta, Google and TikTok ads for startups.

One senior team runs your ads, from the creative to the landing page, and answers to your CPA.

  • Meta, Google and TikTok campaigns
  • Static ad creative made in-house
  • Landing pages built around your winning ads
  • Weekly optimization, monthly report

Choose your plan: Paid ads only

Best for: Brands ready to scale through ad spend that want a proven partner for creative strategy and execution.

Measured by

  • Return on ad spendHow many dollars in sales every $1 of ads brings back. Higher means your ad budget is working harder for you.
  • Cost per acquisitionWhat it costs in ads to win one new customer. Lower means you can afford to grow faster.
  • Click-through rateHow many people who see your ad actually click. Higher means your message is landing with the right shoppers.
  • Cost per 1,000 viewsWhat it costs to show your ad 1,000 times. Lower means more people meet your brand for the same budget.
Get started

Month-to-month. Free intro call.

What's included
  • Account audit and tracking setup (Pixel, Conversions API, GA4)
  • Campaign strategy and media plan across Meta, Google and TikTok, built around your ROAS and CPA targets
  • Static ad creative designed in-house, built from your product photos and brand assets
  • Creative strategy and testing: hooks, scripts and UGC briefs, judged on CTR and CPA
  • Landing pages matched to each campaign
  • Weekly optimization and budget pacing
  • Monthly report on ROAS, CPA and spend, plus a strategy call

Not included: product photography, video shoots and ad spend. We can refer a photographer or content creator if you need new shots.

How it works

Track. Test. Cut. Scale.

One senior team runs strategy, creative and buying. No hand-offs to juniors.

  1. Week 1

    Audit and tracking

    Check Pixel, Conversions API and GA4 so every sale is counted before a dollar moves.

  2. Week 2

    Plan and creative

    Set the target CPA from your margins, build the media plan and the first round of ads.

  3. Days 15–90

    Test and cut

    Launch, read results weekly, cut losers fast and put budget behind winners.

  4. Monthly

    Scale and report

    Raise spend only when CPA and MER hold. Monthly report and strategy call.

What our clients are saying

“Wadabu launched us in the U.S. and ran our growth from day one: strategy, launch and marketing, all under one team. We did more than $3 million in U.S. sales within 18 months.”

Zoltán Iklódy, Head of Global Sales, CraftBotRead the CraftBot case study

“Our sales and website traffic increased by 30% and 100%. They were excellent from a project management perspective.”

Burke Purcell, Founder, LoanBud · Verified on ClutchRead the LoanBud case study

“Website sales increased by 20% with the new strategy. Very experienced in the subject, with many great innovative ideas and solutions.”

Dr. Juan Salinas, CEO, Perfect Life Nutrition · Verified on Clutch

Frequently asked questions

  • Senior team, no hand‑offs

  • Rated 5.0 on Clutch

  • Published pricing, no surprises

What does a Meta ads agency do for a startup?
A Meta ads agency turns ad spend into customers at a cost the business can live with. Wadabu covers five jobs on up to two of Meta, Google and TikTok: tracking so every sale is counted, planning where the budget goes, designing the ads in-house, testing which ones win, and moving money toward the winners every week. The fee is $3,000 a month or 10% of ad spend, whichever is greater, judged on ROAS, CPA and MER.
How much does a Meta ads agency cost?
Wadabu charges $3,000 a month or 10% of ad spend, whichever is greater, for up to two platforms (Meta, Google or TikTok). The two meet at $30,000 a month in spend: $5,000 in spend costs $3,000, $50,000 costs $5,000 and $100,000 costs $10,000. The $10,000 a month bundle covers all four services and ad management on up to $30,000 a month in spend, then 10% above that.
Doesn't a percentage fee reward spending more?
It can, which is why Wadabu reports on CPA and MER (marketing efficiency ratio: total revenue over total marketing spend). Budgets only go up when those numbers hold. If spend rises and efficiency drops, the plan is to pull back, not to keep spending.
Meta, Google or TikTok: where should a startup spend first?
Most consumer-brand startups should start on Meta, because it creates demand for products people don't search for yet. Add Google Search once people search for the brand or category, and Google Shopping or Performance Max when there's a clean product feed. Add TikTok when the product demos well on video and there's a steady supply of native-looking creative. Watch for ad fatigue on Meta, capped volume in small Google categories, and TikTok views that don't turn into orders.
How much ad spend does a startup need?
Enough for the platform to learn. Meta needs about 50 optimization events per ad set in a week to exit the learning phase. At a $40 cost per purchase, that's $2,000 a week, or about $8,700 a month, for one ad set. Startups with less should run fewer ad sets or optimize for an earlier step, like add to cart, until volume catches up. Spreading $3,000 across ten ad sets doesn't work.
What results should a startup expect, and when?
The first 30 days are for learning: tracking fixed, audiences and creative tested, CPA noisy. Days 30 to 90 are for finding the winners and cutting the rest. Scaling comes after the numbers hold for a few weeks. CraftBot did more than $3 million in US sales in 18 months with Wadabu running launch and growth, and LoanBud grew sales 30% and website traffic 100%, per a verified Clutch review.
Does Wadabu make the ad creative?
Yes. Wadabu designs static ads in-house from a brand's product photos and assets, and writes the hooks, scripts and UGC briefs. Product photography, video shoots and the ad spend itself are not included, but Wadabu can refer a photographer or content creator if you need new shots.
Does Wadabu run Google Ads and TikTok ads too?
Yes. Wadabu manages up to two platforms under one fee, chosen from Meta, Google (Search, Shopping and Performance Max) and TikTok. Budgets move between platforms based on CPA and MER, not on which platform each specialist prefers.

Let's grow your brand.

Tell us where you are and where you want to be. We'll set up a quick call and map out your next moves.

Speak with us