Save $2,000/moFull-stack marketing
  • Four channels, one team
  • One blended MER target
  • One monthly report
  • Senior team, no hand-offs
  • Save $2,000 a month

What to expect with Full-stack marketing

Real growth takes a few months. Here is how it builds.

  1. Month 1Full audit and one 90-day plan
  2. Month 2Every channel live, one report
  3. Month 3+Budget moves to what pays back

Measured by

Our KPIs.

  • MERMarketing efficiency ratioTotal sales over total marketing spend↑ Higher
  • ROASReturn on ad spendSales for every $1 of ads↑ Higher
  • CVRConversion rateShare of visitors who buy↑ Higher
  • LTVLifetime valueWhat a customer spends over time↑ Higher

Reported every month, with a strategy call.

5.0 on Clutch | verified client reviews

Trusted by growing brands

CraftBot

“Wadabu launched us in the U.S. and ran our growth from day one: strategy, launch and marketing, all under one team. We did more than $3 million in U.S. sales within 18 months.”

$3M+US sales in 18 months
5.0Clutch
Tiertime 3D (Dover)

“Wadabu grew our DTC sales and built our B2B channel at the same time. One team landed our first container-sized orders, government contracts and major wholesale deals in the U.S.”

  • Led bySenior marketersThe people you meet run your account. No hand-offs to juniors.
  • AlwaysMonth-to-monthNo long-term contract. We keep your business by earning it.
  • Priced inPlain sightPublished pricing and one clear report every month.

5.0 on Clutch, verified client reviews

Fractional marketing team for startups.

All four channels, one senior team, one monthly target.

  • Paid ads, SEO, site and email
  • One blended MER target
  • One monthly report and strategy call
  • Ad management on up to $30K/mo in spend

Choose your plan: Full growth team

Best for: Startups with a product in market and nobody yet running the channels full-time.

Measured by

  • Marketing efficiency ratioAll your sales divided by all your marketing spend. The one number that shows if your marketing, as a whole, is making you money.
  • Return on ad spendHow many dollars in sales every $1 of ads brings back. Higher means your ad budget is working harder for you.
  • Conversion rateThe share of visitors who buy. Raise it and every visitor you already get is worth more.
  • Lifetime valueWhat a customer spends with you over time, not just once. Higher LTV means you can spend more to win each new customer and still profit.
Get started

Month-to-month. Free intro call.

What's included
  • Paid ads on up to two of Meta, Google and TikTok, with in-house static creative
  • SEO and AI search: technical fixes, new pages and AI visibility tracking
  • Site and CRO: landing pages, speed fixes and A/B tests
  • Email and retention: Klaviyo flows, weekly campaigns and CRM follow-up
  • Ad management on up to $30,000/mo in ad spend, then 10% above that
  • One blended MER target and one monthly report across every channel

Not included: product photography, video shoots, ad spend and store builds.

How it works

Audit. Plan. Run. Report.

One senior team from the first audit to the monthly report. No hand-offs to juniors.

  1. Week 1

    Audit

    Tracking, ad accounts, site, email and search: what works, what leaks, what to fix first.

  2. Week 2

    Plan

    A 90-day plan with budgets, targets and the order of work, built around one MER goal.

  3. Weeks 3–4

    Launch

    Fixes go live, campaigns and flows launch, and the first new pages ship.

  4. Monthly

    Report and adjust

    One report on revenue, spend and MER, plus a strategy call to move budget to what works.

What our clients are saying

“Wadabu ran our website, marketing and sales operations as one team, not three vendors. That gave us the positioning and systems to compete for bigger contracts. Within two years we generated more than $23 million in contract revenue.”

Eugene Lane, VP of Sales, NatuvRead the Natuv case study

“Wadabu launched us in the U.S. and ran our growth from day one: strategy, launch and marketing, all under one team. We did more than $3 million in U.S. sales within 18 months.”

Zoltán Iklódy, Head of Global Sales, CraftBotRead the CraftBot case study

“Wadabu grew our DTC sales and built our B2B channel at the same time. One team landed our first container-sized orders, government contracts and major wholesale deals in the U.S.”

Brian Quan, General Manager, Tiertime 3D (Dover Corp, NYSE: DOV)Read the Tiertime 3D case study

Frequently asked questions

  • Senior team, no hand‑offs

  • Rated 5.0 on Clutch

  • Published pricing, no surprises

What is a fractional marketing team?
A fractional marketing team is a senior group of marketers shared across a few companies and paid monthly. It plans the strategy and runs the channels, such as paid ads, SEO, conversion work and email, without the cost of full-time hires. Wadabu runs this model for consumer-brand startups, month-to-month.
How is a fractional marketing team different from a fractional CMO?
A fractional CMO sets strategy, budget and hiring plans for a few hours a week, and someone else does the work. A fractional marketing team does both: it writes the plan and runs the ads, SEO, site and email itself, and can start in days rather than the months it takes to recruit. A startup with no one running its channels usually needs the team, not just the CMO.
What does Wadabu's fractional marketing team do each month?
One senior team plans and runs four services: paid ads on up to two of Meta, Google and TikTok with in-house creative; SEO and AI search with new pages every month; site and CRO with landing pages, speed fixes and A/B tests; and email and retention with Klaviyo flows and weekly campaigns. Bundle clients are measured on one number, MER (marketing efficiency ratio): total revenue over total marketing spend.
How much does a fractional marketing team cost?
Wadabu charges $3,000 a month per service. Paid ads is $3,000 a month or 10% of ad spend, whichever is greater. All four services cost $10,000 a month instead of $12,000, covering ad management on up to $30,000 a month in ad spend, then 10% of spend above that. At $40,000 a month in ad spend, the bundle fee is $11,000.
Does Wadabu require a long-term contract?
No. Every Wadabu service is month-to-month with no long-term contract, and clients can cancel anytime with 30 days' notice.
When should a startup hire a fractional marketing team instead of a full-time marketer?
A fractional team fits when a startup needs ads, SEO, conversion and email covered but can't yet justify four specialist salaries. One full-time generalist rarely does all four well. Once a channel is proven and big enough, hiring for it in-house often makes sense.
When is a fractional marketing team the wrong fit?
In three cases. If the product isn't in market yet, there's nothing to optimize. If you need a full-time leader in board meetings managing a large team, hire one. If you need a new store or site build, that's a project, not a retainer. Product photography, video shoots and ad spend aren't included either.
Who is on Wadabu's team?
Senior operators plan and run every account, with no hand-offs to juniors. Wadabu's in-house AI, WADU, handles research and reporting so people spend their time on decisions. The team has worked with brands like CraftBot, which did more than $3 million in US sales in 18 months, and Natuv, which generated more than $23 million in contract revenue in two years.

Let's grow your brand.

Tell us where you are and where you want to be. We'll set up a quick call and map out your next moves.

Speak with us