LoanBud case study: +30% sales and +100% website traffic
LoanBud, a mortgage and SBA lender, grew sales by 30% and doubled its website traffic in a year, and cut its cost per lead on video ads from about $100 to as low as $18. Wadabu launched the brand and ran its site, sales systems and ads as one team.
LoanBud, a mortgage and SBA (Small Business Administration) lender, grew sales by 30% and doubled its website traffic in a year. Its cost per lead on video ads fell from about $100 to between $18 and $39. Wadabu launched the brand and ran its website, sales systems, email, social content and paid ads as one team.
Who is LoanBud?
LoanBud provides mortgage and business loans for business owners, freelancers and other self-employed borrowers. It started inside the New York and Miami branches of Bank of England Mortgage, launched under the LoanBud name as the mortgage and business loan division of BayFirst Financial, and later became an independent online lending platform.
What did LoanBud need?
More leads, and a brand to bring them in under. The founder’s specialty was getting self-employed borrowers approved with alternative documents such as bank statements and 1099 forms. The goal was to scale that business through digital marketing and clear messaging.
What did Wadabu do for LoanBud?
Wadabu named and launched the brand, then ran marketing and sales systems from one place.
- Brand. The LoanBud name and the brand design.
- Website and landing pages. Content, messaging and design for the site, plus landing pages built to turn ad clicks into applications.
- HubSpot. One system for the website, landing pages, lead management for the sales team, workflow automation and email.
- Sales process. A tighter process for how the sales team handled each lead.
- Email and social media. Content for both.
- Paid ads. Video and static ads across Google, Facebook, Instagram and TikTok.
What was the result?
Sales up 30% and website traffic up 100% between October 2021 and 2022. On the video ads, cost per acquisition (CPA, what it costs to get one lead) fell from an average of about $100 to between $18.01 and $39.18, depending on the ad.
| Measure | Figure |
|---|---|
| Sales | +30% |
| Website traffic | +100% |
| CPA before | About $100 |
| CPA on the three video ads | $39.18, $28.01 and $18.01 |
Our sales and website traffic increased by 30% and 100%. They were excellent from a project management perspective.
Burke Purcell, Founder, LoanBud · Verified on Clutch
Clutch collected the review in a phone interview.
What can a startup take from this?
Traffic and sales moved together because the same team wrote the ads, the pages the ads pointed to, and the emails that followed, and the sales team worked every lead from the same system. When those are split between vendors, the ad promises one thing and the page says another. For how the ad side is run, see paid ads for startups, and for the search side, see SEO and AI search for startups.
Final thoughts
LoanBud put its brand, website, sales system, email, social and ads under one team and grew sales 30% in a year. If you want the same setup, talk to Wadabu.
Frequently asked questions
What results did LoanBud see?
A 30% increase in sales and a 100% increase in website traffic between October 2021 and 2022, and a cost per lead on video ads that fell from about $100 to between $18 and $39.
Which ad platforms did Wadabu run for LoanBud?
Google, Facebook, Instagram and TikTok.
Is the LoanBud result verified?
The sales and traffic figures are. LoanBud’s founder gave them to a Clutch analyst in a phone interview, and Clutch published the review with a 5.0 rating.
Written by Andrew Zam, Founder of Wadabu, a growth marketing agency for consumer-brand startups.
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